Building Support for Climate Solutions: A Narrative Guide

This is a resource for all change makers and has been created based on a deep listening project undertaken in Co Kerry in 2023. The guide sets out to uncover how regular people feel about climate change, how this relates to their day to day life. It also wants to better understand how people relate to the public discourse on climate, including their news sources. A language analysis was then undertaken by Parable Grassroots Communications. The learnings, insights, analysis from this project, along with the work of strategic communicators ASO Communications, and our campaigning experience at Uplift. Author: Uplift